Mason Salit, Chief Talent Officer
Member of the Dynasty Leadership Team

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About Us

Dynasty is

Dynasty is a leading provider of wealth management and technology platforms for select independent financial advisory firms.

We create access to some of the best-in-class resources and capabilities through an open architecture platform, enabling our advisors to address their clients’ goals in an objective manner. We power our advisors to gain efficiency, scale their operations, and grow their businesses – so they can be more focused on the specialized needs of their clients.

CEO Message

Since our own launch in 2010, we have remained committed to improving the financial advisor model by perfecting a service platform that empowers advisors to do more for their clients, while growing their business more efficiently. Underscoring the client service aspect of our platform is the minimization of conflict ensured by the fiduciary standard embraced by our network of advisors. We promote a “Triangulation of Advice” by which clients benefit from having advice delivered by an advisor separate from where assets are safely held (custodied) and separate from where investment products are sourced.

This approach, delivered seamlessly for advisors and their clients, has led Dynasty Financial Partners to become the premiere integrated platform provider for the wealth management industry's top independent advisors.

We become partners with advisors who run their own RIA, but wish to achieve more by outsourcing and streamlining to improve efficiency in their business.

We become partners with advisors considering owning their own RIA, who need the guidance and resources to begin their path to independence and business ownership.

We also help connect individual investors with advisors of integrity in the Dynasty Network.

Together with our advisors and our strategic resource partners, we create a unique and powerful community that promotes collaboration, partnership, investing in proprietary technology, sharing of best practices, unparalleled access, and scale that ultimately benefit all Dynasty Network firms and their clients.

Our advisors value independence while appreciating being part of a community. Each year this is reinforced when we gather at our annual Partners’ Summit. The exchange of innovative ideas sparked in this forum continues beyond the Summit and drives the solutions and additional value Dynasty creates every day. We call this the “Network Effect.”

At Dynasty, we get to live our American Dream by empowering others to live theirs. It is our great honor to serve and support our network of advisors.

Please feel free to contact us directly to learn more about Dynasty and our Network of truly exceptional independent advisors.


Shirl Penney, President and CEO

What We Stand For

True Advisor independence
Fiduciary Responsibility & Client Advocacy
Customized, institutional-quality platform
Open Architecture Supporting Multiple Techsolutions
Access to leading investment products
Extraordinary Service & Expert Advice
buying power of a substantial network
Partnership among the industry's top advisors