about us

Dynasty Financial Partners was founded by industry veterans to improve the model of financial advice by empowering Advisors to grow their businesses more efficiently, increase client offerings, and minimize conflict.

We offer a fully customizable platform, with end-to-end support from a proven team and access to distinctive products and services. Our scale seeks to give RIAs and their clients better pricing, institutional-level due diligence, and access to some of the wealth management industry's leading marketing services. We also provide transition financing and ongoing support for growth through our Dynasty Network.

Dynasty Financial Partners is committed to helping the wealth management industry’s leading investment advisors realize their dreams of business ownership and reduced conflict of interest. 

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Launched in December of 2010 after nearly three years of industry research, our mission remains to improve the financial advisor model by building a service platform that allows advisors to do more for clients, grow their business more efficiently, and minimize conflict.

We sought to change the industry by empowering advisors to deliver a new model of financial advice. We call this the “Triangulation of Advice”, where clients benefit from having advice delivered by an advisor separate from where assets are safely held (custodied), and separate from where products are sourced. Dynasty’s award winning platform allows for this delivery to occur in a seamless manner for advisors and their clients. Today, Dynasty Financial Partners is the premiere integrated platform provider for the wealth management industry's top independent advisors.

For advisors considering owning their own RIA, the road to independence and business ownership does not have to involve sleepless nights or fear. For advisors who currently run their own RIA, but want to grow their business’ efficiency by outsourcing more, there are solutions available to streamline virtually all aspects of their business. The Dynasty Network, along with Dynasty and its resource partners, offers a very unique and powerful community that promotes collaboration, partnering, investing in proprietary technology, sharing of best practices, unique access, and scale that benefits all Network firms and their clients.

What really stands out is that advisors in the Dynasty Network value independence while also appreciating being part of a community. Each year this is reinforced when we gather at our annual Partners’ Summit. The exchange of best practices and innovative ideas sparked in this forum continues beyond the Summit, and drives the solutions and additional value Dynasty creates every day. We call this the “Network Effect”. At Dynasty, we get to live our American Dream by empowering others to live theirs! It is our great honor to service our network of clients. Please feel free to contact me directly to learn more about Dynasty and our Network of truly exceptional independent advisors.


Shirl Penney, President and CEO


Dynasty continues to set the standard for transitioning Financial Advisors into highly successful entrepreneurs dedicated to serving clients with distinction. Our ability to deliver cutting-edge resources and best-in-class investment offerings have made us three-time winners of Private Asset Management Magazine’s prestigious award for Private Client Investment Platform – Innovation (2013, 2014 and 2015). The magazine also bestowed Best Newcomer Award in 2012 after Dynasty’s first full year of operation.

Shirl is proud to be recognized today as an Innovator by Investment News.  “Innovator” was defined as ‘Those who have conceived new ideas and tools that have propelled the industry forward.”

In 2015, Dynasty CEO Shirl Penney was honored in InvestmentNews 40 Under 40 which recognizes leaders in the financial services industry.

firm history


10/01/2016: Dynasty launces mobile Digital Client Experience to provide Network Advisors with mobile end client portals 


03/01/2016: Dynasty opens Coral Gables office location & expands international presence launching Premia Global Advisors and MAXIMAI Investment Partners


01/25/2016: Dynasty opens Chicago and SF office locations


01/12/2016: Dynasty launches alternative asset platform: Dynasty Select 


12/31/2015: Dynasty celebrates its fifth birthday 


04/15/2015: Dynasty launches the Dynasty Desktop to provide a cloud based integrated advisor experience.


02/02/2015: Dynasty wins its Fourth consecutive PAM award and third in a row for innovation.


02/19/2014: Concentus Wealth Advisors becomes 20th team on Dynasty Platform.


11/27/2013: Dynasty moves into its new Headquarters at 1350 Avenue of Americas.


10/03/2012: Dynasty hosts first annual Partners Summit at Yellowstone Club in Montana.


09/01/2012: True Private Wealth Advisors becomes the 10th team on Dynasty Platform.


12/11/2011: Dynasty officially launches its TAMP and expands investment platform.


08/01/2011: Launch of Dynasty Lending Services to provide financing and growth capital to RIAs.


02/01/2011: Pactolus Private Wealth becomes second team on platform.


12/04/2010: Official business launch when Michael Brown & team join the platform.


10/15/2010: Board of Directors finalized and first BOD meeting held.


07/30/2009: Founding partner group is assembled.


09/23/2008: First draft of original business plan completed in Shirl’s garage office in Saratoga Springs, NY.

giving back

Dynasty Financial Partners and the Dynasty Network are committed to the communities in which we live, work, and serve our valued clients. Our employees donate their time, talents, and resources to numerous community organizations that focus on health, education, the environment and other issues. Some of these organizations include: